R. Thurau: search on Z-Library

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1

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Thorsten Hennig-Thurau, Kevin P. Gwinner, Gianfranco Walsh, Dwayne D. Gremler

Journal:

Journal of Interactive Marketing

Year:

2004

Language:

english

File:

PDF, 133 KB

english, 2004

2

Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities

Marchand, André, Hennig-Thurau, Thorsten

Journal:

Journal of Interactive Marketing

Year:

2013

Language:

english

File:

PDF, 1.33 MB

english, 2013

3

The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development

Thorsten Hennig-Thurau, Alexander Klee

Journal:

Psychology and Marketing

Year:

1997

Language:

english

File:

PDF, 364 KB

english, 1997

4

Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships

Thorsten Hennig-Thurau, Markus Groth, Michael Paul and Dwayne D. Gremler

Journal:

Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 2.52 MB

english, 2006

5

The Impact of New Media on Customer Relationships

Hennig-Thurau, T., Malthouse, E. C., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A., Skiera, B.

Journal:

Journal of Service Research

Year:

2010

Language:

english

File:

PDF, 314 KB

english, 2010

6

Social Commerce: A Contingency Framework for Assessing Marketing Potential

Yadav, Manjit S., de Valck, Kristine, Hennig-Thurau, Thorsten, Hoffman, Donna L., Spann, Martin

Journal:

Journal of Interactive Marketing

Year:

2013

Language:

english

File:

PDF, 375 KB

english, 2013

7

Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands

Hansen, Nele, Kupfer, Ann-Kristin, Hennig-Thurau, Thorsten

Journal:

International Journal of Research in Marketing

Year:

2018

Language:

english

File:

PDF, 686 KB

english, 2018

8

Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies

Hennig-Thurau, Thorsten, Wiertz, Caroline, Feldhaus, Fabian

Journal:

Journal of the Academy of Marketing Science

Year:

2015

Language:

english

File:

PDF, 731 KB

english, 2015

9

Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

Hennig-Thurau, Thorsten, Houston, Mark B, Heitjans, Torsten

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 328 KB

english, 2009

10

Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality

Hennig-Thurau, T., Gwinner, K. P., Gremler, D. D.

Journal:

Journal of Service Research

Year:

2002

Language:

english

File:

PDF, 210 KB

english, 2002

11

Does Customer Demotion Jeopardize Loyalty?

Wagner, Tillmann, Hennig-Thurau, Thorsten, Rudolph, Thomas

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 195 KB

english, 2009

12

Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success

Marchand, André, Hennig-Thurau, Thorsten, Wiertz, Caroline

Journal:

International Journal of Research in Marketing

Year:

2016

Language:

english

File:

PDF, 607 KB

english, 2016

13

Anti-inflammatory treatment of uveitis with biologicals: new treatment options that reflect pathogenetic knowledge of the disease

Arnd Heiligenhaus, Stephan Thurau, Maren Hennig, Rafael S. Grajewski, Gerhild Wildner

Journal:

Graefe's Archive for Clinical and Experimental Ophthalmology

Year:

2010

Language:

english

File:

PDF, 1.05 MB

english, 2010

14

Can Automated Group Recommender Systems Help Consumers Make Better Choices?

Hennig-Thurau, Thorsten, Marchand, André, Marx, Paul

Journal:

Journal of Marketing

Year:

2012

Language:

english

File:

PDF, 395 KB

english, 2012

15

The Last Picture Show? Timing and Order of Movie Distribution Channels

Thorsten Hennig-Thurau, Victor Henning, Henrik Sattler, Felix Eggers and Mark B. Houston

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 3.56 MB

english, 2007

16

Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

Thorsten Hennig-Thurau, Mark B. Houston and Torsten Heitjans

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 2.90 MB

english, 2009

17

Nephron Protection in Diabetic Kidney Disease

Ingelfinger, Julie R., Anders, Hans-Joachim, Davis, John M., Thurau, Klaus

Journal:

New England Journal of Medicine

Year:

2016

Language:

english

File:

PDF, 1.68 MB

english, 2016

18

Toward a theory of repeat purchase drivers for consumer services

Michael Paul, Thorsten Hennig-Thurau, Dwayne D. Gremler, Kevin P. Gwinner, Caroline Wiertz

Journal:

Journal of the Academy of Marketing Science

Year:

2009

Language:

english

File:

PDF, 411 KB

english, 2009

19

Does relationship quality matter in e-services? A comparison of online and offline retailing

Gianfranco Walsh, Thorsten Hennig-Thurau, Kai Sassenberg, Daniel Bornemann

Journal:

Journal of Retailing and Consumer Services

Year:

2010

Language:

english

File:

PDF, 284 KB

english, 2010

20

Consumer confusion proneness: scale development, validation, and application

Walsh, Gianfranco, Hennig-Thurau, Thorsten, Mitchell, Vincent-Wayne

Journal:

Journal of Marketing Management

Year:

2007

Language:

english

File:

PDF, 311 KB

english, 2007

21

Marketing the Pinball Way: Understanding How Social Media Change the Generation of Value for Consumers and Companies

Hennig-Thurau, Thorsten, Hofacker, Charles F., Bloching, Björn

Journal:

Journal of Interactive Marketing

Year:

2013

Language:

english

File:

PDF, 169 KB

english, 2013

22

When does it make sense to do it again? An empirical investigation of contingency factors of movie remakes

Bohnenkamp, Björn, Knapp, Ann-Kristin, Hennig-Thurau, Thorsten, Schauerte, Ricarda

Journal:

Journal of Cultural Economics

Year:

2015

Language:

english

File:

PDF, 500 KB

english, 2015

23

Relationship Quality and Customer Retention through Strategic Communication of Customer Skills

Hennig-Thurau, Thorsten

Journal:

Journal of Marketing Management

Year:

2000

Language:

english

File:

PDF, 4.35 MB

english, 2000

24

Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships

Hennig-Thurau, Thorsten, Groth, Markus, Paul, Michael, Gremler, Dwayne D

Journal:

Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 180 KB

english, 2006

25

Does Customer Demotion Jeopardize Loyalty?

Tillmann Wagner, Thorsten Hennig-Thurau and Thomas Rudolph

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 2.80 MB

english, 2009

26

Determinants of motion picture box office and profitability: an interrelationship approach

Thorsten Hennig-Thurau, Mark B. Houston, Gianfranco Walsh

Journal:

Review of Managerial Science

Year:

2007

Language:

english

File:

PDF, 343 KB

english, 2007

27

[IEEE 2010 IEEE Symposium on Computational Intelligence and Games (CIG) - Copenhagen, Denmark (2010.08.18-2010.08.21)] Proceedings of the 2010 IEEE Conference on Computational Intelligence and Games - Analyzing the Evolution of Social Groups in World of Warcraft®

Thurau, Christian, Bauckhage, Christian

Year:

2010

Language:

english

File:

PDF, 1.31 MB

english, 2010

28

Customer orientation of service employees

Hennig‐Thurau, Thorsten

Journal:

International Journal of Service Industry Management

Year:

2004

Language:

english

File:

PDF, 149 KB

english, 2004

29

Customer Orientation of Service Employees—Toward a Conceptual Framework of a Key Relationship Marketing Construct

Hennig-Thurau, Thorsten, Thurau, Claudia

Journal:

Journal of Relationship Marketing

Year:

2003

Language:

english

File:

PDF, 675 KB

english, 2003

30

Consumers' decision-making style as a basis for market segmentation

Walsh, Gianfranco, Hennig-Thurau, Thorsten, Wayne-Mitchell, Vincent, Wiedmann, Klaus-Peter

Journal:

Journal of Targeting Measurement and Analysis for Marketing

Year:

2001

Language:

english

File:

PDF, 237 KB

english, 2001

31

Consumer File Sharing of Motion Pictures

Thorsten Hennig-Thurau, Victor Henning and Henrik Sattler

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 2.87 MB

english, 2007

32

Customer Reactions to Emotional Labor: the Roles of Employee Acting Strategies and Customer Detection Accuracy

Groth, M., Hennig-Thurau, T., Walsh, G.

Journal:

The Academy of Management Journal

Year:

2009

Language:

english

File:

PDF, 155 KB

english, 2009

33

Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet

Thorsten Hennig-Thurau and Gianfranco Walsh

Journal:

International Journal of Electronic Commerce

Year:

2003-2004

Language:

english

File:

PDF, 1.99 MB

english, 2003-2004

34

Der Kaufentscheidungsstil von Konsumenten als Grundlage der Marktsegmentierung

Gianfranco Walsh and Thorsten Hennig-Thurau

Journal:

Marketing: Zeitschrift für Forschung und Praxis

Year:

2001

Language:

german

File:

PDF, 3.03 MB

german, 2001

35

"Feeling Frumpy": The Relationships between Body Image and Sexual Response Changes in Midlife Women

Patricia Barthalow Koch, Phyllis Kernoff Mansfield, Debra Thurau and Molly Carey

Journal:

The Journal of Sex Research

Year:

2005

Language:

english

File:

PDF, 636 KB

english, 2005

36

Empirical generalizations on the impact of stars on the economic success of movies

Hofmann, Julian, Clement, Michel, Völckner, Franziska, Hennig-Thurau, Thorsten

Journal:

International Journal of Research in Marketing

Year:

2016

Language:

english

File:

PDF, 862 KB

english, 2016

37

Social media resources and capabilities as strategic determinants of social media performance

Marchand, AndrÃ©, Hennig-Thurau, Thorsten, Flemming, Jan

Journal:

International Journal of Research in Marketing

Year:

2020

File:

PDF, 1.61 MB

2020

38

The osmotic behaviour of toad skin epithelium (Bufo viridis)

Roger Rick, Adolf Dörge, Uri Katz, Richard Bauer, Klaus Thurau

Journal:

Pflügers Archiv European Journal of Physiology

Year:

1980

Language:

english

File:

PDF, 1.52 MB

english, 1980

39

Descriptive matrix factorization for sustainability Adopting the principle of opposites

Christian Thurau, Kristian Kersting, Mirwaes Wahabzada, Christian Bauckhage

Journal:

Data Mining and Knowledge Discovery

Year:

2012

Language:

english

File:

PDF, 1.58 MB

english, 2012

40

Can good marketing carry a bad product? Evidence from the motion picture industry

Thorsten Hennig-Thurau, Mark B. Houston, Shrihari Sridhar

Journal:

Marketing Letters

Year:

2006

Language:

english

File:

PDF, 237 KB

english, 2006

41

German Consumer Decision-Making Styles

GIANFRANCO WALSH, VINCENT-WAYNE MITCHELL, THORSTEN HENNIG-THURAU

Journal:

Journal of Consumer Affairs

Year:

2001

Language:

english

File:

PDF, 1.25 MB

english, 2001

42

The differing roles of success drivers across sequential channels: An application to the motion picture industry

Thorsten Hennig-Thurau, Mark B. Houston, Gianfranco Walsh

Journal:

Journal of the Academy of Marketing Science

Year:

2006

Language:

english

File:

PDF, 1.50 MB

english, 2006

43

Exploring the post-termination stage of consumer–brand relationships: An empirical investigation of the premium car market

Gaby Odekerken-Schröder, Thorsten Hennig-Thurau, Anne Berit Knaevelsrud

Journal:

Journal of Retailing

Year:

2010

Language:

english

File:

PDF, 377 KB

english, 2010

44

Giving the Expectancy-Value Model a Heart

Victor Henning, Thorsten Hennig-Thurau, Stephanie Feiereisen

Journal:

Psychology and Marketing

Year:

2012

Language:

english

File:

PDF, 849 KB

english, 2012

45

[IEEE 18th International Conference on Pattern Recognition (ICPR'06) - Hong Kong, China ()] 18th International Conference on Pattern Recognition (ICPR'06) - Classification of Team Behaviors in Sports Video Games

Thurau, C., Hettenhausen, T., Bauckhage, C.

Year:

2006

Language:

english

File:

PDF, 290 KB

english, 2006

46

The relationship between reviewer judgments and motion picture success: re-analysis and extension

Thorsten Hennig-Thurau, André Marchand, Barbara Hiller

Journal:

Journal of Cultural Economics

Year:

2012

Language:

english

File:

PDF, 443 KB

english, 2012

47

Development of a new device for maxillary molar distalization with high pseudoelastic forces to overcome slider friction: the Longslider—a modification of the Beneslider

Longerich, Ulrich J.J., Thurau, Matthias, Kolk, Andreas

Journal:

Oral Surgery Oral Medicine Oral Pathology and Oral Radiology

Year:

2014

Language:

english

File:

PDF, 4.71 MB

english, 2014

48

The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model

Knapp, Ann-Kristin, Hennig-Thurau, Thorsten, Mathys, Juliane

Journal:

Journal of the Academy of Marketing Science

Year:

2014

Language:

english

File:

PDF, 413 KB

english, 2014

49

Modeling and Managing Student Loyalty: An Approach Based on the Concept of Relationship Quality

Hennig-Thurau, T., Langer, M. F., Hansen, U.

Journal:

Journal of Service Research

Year:

2001

Language:

english

File:

PDF, 149 KB

english, 2001

50

The Role of Parent Brand Quality for Service Brand Extension Success

Volckner, F., Sattler, H., Hennig-Thurau, T., Ringle, C. M.

Journal:

Journal of Service Research

Year:

2010

Language:

english

File:

PDF, 359 KB

english, 2010